Apple Reportedly Cuts iPhone 18 Component Orders
Hyperdash NewsEquitiesApple has reportedly instructed some suppliers to reduce component production for its recently launched iPhone 18 Pro and iPhone 18 Pro Max models. This decision, reported on October 9, 2026, follows price increases driven by rising memory chip costs, which have dampened consumer demand. Sources indicate Apple has become more conservative on shipments since early September, cutting October component orders by 15% to 20% from initial requests.
The iPhone 18 Pro and Pro Max, launched in September with starting prices of $1,199 and $1,299 respectively (a $100 increase over predecessors), have seen cooler-than-expected consumer reception. This has led to concerns about demand for Apple's premium hardware lineup. Since this news broke, 
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